What is All Ears Reading™?
The first step in helping to build confident children and healthy relationships.

To celebrate the unique bond children and pets share, Target®, Purina and Tony La Russa’s Animal Rescue Foundation have partnered to create All Ears Reading™. This philosophy encourages reading by creating a supportive environment for children that fosters an eagerness to read. Pets are the perfect reading partner because they are attentive, non-judgmental and comforting. Creating a special time to read together will help build the bond between children and their pets while growing personal confidence and skill.

Dogs, cats, rabbits, guinea pigs and all companion animals make great reading partners. At home, at school, at the library – sharing story time with an attentive animal brings out a love of books and cultivates the self-confidence it takes to read aloud.

To learn more about Target’s commitment to reading visit ReadySitRead.com.